"A fundamental problem for eBay in Canada, Mr. Shiau said, is that Canadians generally do not like auction-based pricing. On top of that, Ms. Bannister (Head of eBay Canada) found that because Canada’s vast geography and low population density make shipping costs high and delivery times long, buyers of secondhand goods preferred to make deals in person.
To Ms. Bannister, the answer for eBay seemed to be online classified ads. At the head office, however, the idea did not appear to be quite so obvious. At the time, about 10 percent of Canadians used Craigslist, a level many eBay executives thought meant that it was fully entrenched. Nevertheless, they gave Ms. Bannister some classifieds site software being developed for Europe along with a small amount of money to adapt the site and market the result."
https://www.nytimes.com/2015/05/18/technology/kijiji-a-flop-...