Edit: Even though I'm sceptical about certificate value in recruitment process,I strongly recommend spending some time poking around Salesforce Trailhead website. They are pushing it very heavily, most collateral is very slick, a lot of PR explaining that people can go out and learn how to use it. Recently Microsoft started offering very similar platform by copying most of it. It's an excellent example how company attracts people to learn, as opposed to something like SAP,where you can't learn shit without having it at work.
Coursera courses on your resume, is like listing your Microsoft Office skills. It would be noteworthy, if for some reason, you can't find your way around MS Office, or can't pick it up in a weekend.