As an Auth0 user, I agree it’s not hard to setup user logins for most frameworks. The reason I’m using Auth0 boils down to business reasons not technical ones.
- If I cant make enough money per user to even pay for Auth0, why am I working on this?
- Auth0 provides more than login, its got logic related to token re-validation, signup pipelines, social platform integration, etc... sure, I could build each of these as I needed them, in fact I did previously build them for myself. However by using Auth0 I know in advance that all this kind of functionality will be available when/if I need it.
- Easy cross system auth. If I want to build something using separate services, like a front end in one tech stack and a backend/admin using a completely different stack, Auth0 makes it so easy to share logins, roles, and permissions between the two systems without having to work out how to handle it myself, or within having to run my own third system like my own installation of Keycloak or building my own equivalent to it.