And iOS isn't for everyone. Yes it's great for protecting privacy but it's also extremely restrictive for the users. The fact that they don't even allow real third-party browsers is baffling in this day and age. I also can't use my Yubikey in OpenPGP mode which I really need for my password manager and SSH access. I know it supports U2F now but that's not enough (and was way too late as well).
But I agree the advertising industry has to die. I don't believe in the 'working together' approach of the EFF with their plugins that stop blocking cookies when they see the privacy policy file. I mean, if you're not tracking me, then why need third party cookies in the first place?
It'll never happen though. They'll always find a way to track us.