The dilemma is this... "Ignorance is bliss" - You can't be worried/stressed about problems you don't know...

What if you're consistently doing good work but have zero visibility? Then years down the road, you notice a trend of people around you getting promotions/raises/bounses more often than you? The same people that slack off & lack integrity; to name a few. As a human being with emotions... can you honestly say you won't feel resentful in your moment of realization?

I am asking as someone who's been in that situation more times than I care to admit... I do good work for myself and for the sake of doing good work; I take pride in the work I do... but as most of it was never communicated, no one knew about it and just took it's results for granted; I was bypassed for raises, promotions, etc... Was it worth it? I can't give you a answer... it's a very conflicting place to be.

That's why having a culture where people share their gratitude for your being helpful, competent and otherwise awesome really matters. The self-promoters always look good, but the best people - and those that make the best leaders - often don't self-promote.

I feel this, and it's challenging because visibility is important for advancement. My manager advised me to think of the broadcast emails/posts as ways to boost the people I collaborated with, and that's helped a lot. It doesn't feel like I'm tooting my own horn, people still see the impact of projects I contributed to, and my colleagues are always enthusiastic to work on projects with me because they know they will get good visibility and be "given" they credit they deserve for their contributions.

Granted my role is very crossfunctional, but I think it's pretty unusual to be consistently impactful working in your own silo. So boosting my collaborators gets me the visibility benefits, without feeling insincere, and contributes to a work culture that is collaborative and supportive.

For context, I lead an analytics team at a FAANG company.