I think it's important to point out that the success of the company is largely built on the mythos of the man rather than the objective success of the cars. Tesla, earlier this week reached a market cap exceeding Toyota, and is larger than every other American auto manufacturer combined, despite having a fraction of the revenue. A lot of that is predicated on the "fibs" that
* All the "data" being collected by Tesla cars will be used to create full autonomous driving
* The battery technology will be so desirable that Tesla will sell batteries to everyone
* SpaceX will put a colony on mars, and they will only drive Teslas on mars
You remove Musk from the equation, and its doubtful that any other person could convince investors, fans, and potential customers that Tesla will ever accomplish of these things and tank the value of the company. If that happens it's clear that Musk will not only lose a ton of money, but ,depending on how profitable they are, they will lose their cash cow that allows Tesla to aggressively grow.
Tesla produces about 300k vehicles a year. Toyota produces 30x that. However, the demand over Teslas meant they almost did not feel any demand impact because of Covid, while Toyota saw a 30% demand drop. There is a huge room for growth on EVs, and EV today means Tesla.
If Tesla has a 5 year lead, and if Toyota continues to fumble the technology transition, an actual revenue overtake in 10 years is imaginable. Hugely optimistic, but within the realm of possibility, with no need for Mars dreams.
Tesla doesn't even define what a "delivery" is (remember factory-gated?), nor do I believe any numbers that come out of China, so I'm skeptical that they weren't affected by Covid-19. Personally, I think they "delivered" a number to ensure the stock analysts are appeased.
If demand is through the roof, and profits are negligent, what have they cut Model Y prices already?
>if Toyota continues to fumble the technology transition
Toyota pioneered, and continues to sell, hybrid electric vehicles (fuel cell, too). Pure BEVs have many issues (including cost), so it isn't like the market has 100% decided on the technology yet.
You can also drive Toyota's cars through puddles, whereas Tesla's may encounter issues that are "acts of God", which are not covered by warranty:
https://insideevs.com/news/433643/video-tesla-model-3-rear-b...
I mentioned "factory-gated" in the OP because back when the metric of choice was cars "produced", Tesla had a quarter in which it claimed to have "produced" a certain number of "factory-gated" cars, and touted that number. It turned out, some of these cars were not complete. Some didn't even have seats. So exaggerating relevant metrics isn't new for Tesla (or other companies for that matter).
Both are product minded people who were interested in going into the weeds of the product but Jobs was focused on the UX but Musk is incredibly focused on being impressed by technical details for either the cool factor or some other detail.
These two both were micromanagers and outspoken leaders but thats where the similarities end. Musk is about his own interests of humor, cool factor, or impression. Jobs was focused on 'best' to a fault. I think the biggest difference between the two is that Jobs had a lot of time to get beat down by failure so he could become humble and learn how to lead people and care. (Not to say he is an insane example of it, I simply mean that early Jobs acted closer to Elon and leadership risk factor. Next changed that.)
A Quora answer says Jobs didn't make any social media accounts at all, using only phone and email for communication (although it doesn't cite sources), and another article supports the idea that he never made a Twitter account. So that's a point against that theory. Though not against the underlying theory: "If you're a CEO with a certain kind of personality, you should stay the hell away from Twitter".
"Elon Musk is right, it seems: in the 1980s the phrase "pedo guy" was used as an insult in Pretoria, where he grew up – and it was a generic reference that did not necessarily mean someone was a pedophile. But telling a court in the United States that the slang was "common" in South Africa may be stretching the truth, according to other people's recollections."
https://www.businessinsider.co.za/elon-musk-pedo-guy-really-...
He did then hire a private investigator, who apparently produced some suggestive reports: "that Unsworth had met his wife when she was eleven or twelve, and that he had been unpopular in the cave rescue team because he was "creepy"". Apparently on the basis of this, Musk made further accustions in a later email to a third party—one prefaced "off the record", but that wasn't legally binding:
"“I suggest that you call people you know in Thailand, find out what’s actually going on and stop defending child rapists, you fucking asshole,” Musk wrote in the email, according to BuzzFeed News. “He’s an old, single white guy from England who’s been traveling to or living in Thailand for 30 to 40 years, mostly Pattaya Beach, until moving to Chiang Rai for a child bride who was about 12 years old at the time," the email continued." http://web.archive.org/web/20200605035828/https://www.busine...
Clearly impulsive, and he seems to have leapt to conclusions from the PI's report (I don't know exactly what was in it and how much was Musk reading between the lines) that seem to be false. But at that time, the accusation didn't seem baseless to him.
I’m still glad these people exist.
Trump=Elon=Jobs They are all successful bullies and liars. If these are our role models...
What I really have to give Tesla is: they have cars; they actually make them in factories they built; they built their own battery factory; they also invest into software side of things. And lastly they invested a ton into the charger network, which initially helped them get off the ground.
Other companies may have EVs but I feel they are not as invested / well matched to IC car manufacturer culture. But again, time and numbers will tell - who is actually making them, how many, and how well do they work.
Couple things that come to mind:
1) SV software culture, kinda coming from Musk. This helps with battery pack management (important), electric motor control (important) and fancy car UI (less important perhaps but a "cool" factor. I think I count autopilot here)
2) Skin in the game. This is a bit meta, but some of the things they've done take some real guts and leadership. In their case it was do-or-die. Things like charger network, or getting the cars sold without dealerships, or building their own battery factory, or maybe the very idea of a production EV. I don't see this with incumbents - even if they have EV lines they could probably shut them down without much impact. Maybe this will not last long, I guess VW promised to switch to all electric new platforms? At that point they are kinda committed.
I think it partly is the car design. They were the first manufacturer trying to make a mainstream car which was designed from the ground up to take advantage of being a BEV (for example with batteries flat under the floor). Others always based their electric car upon an existing ICE design despite the ensuing compromises.
Are you sure that's part of the hype? I've never heard that one. People definitely have positive associations because of SpaceX, but associations don't need a weird justification like that.
https://twitter.com/elonmusk/status/1197627433970589696
Anecdotally, it's been a meme for years that everything Elon Musk does is about getting to Mars. Solar City? Mars needs solar. Tesla? ICE cars don't work on Mars. Hyperloop? Big vacuum chambers like that don't make sense on earth, but on Mars they might. Personally I'm highly skeptical of this narrative, but I've seen it expressed many times by different people going back years. I think a tweet like the above is Elon Musk playing into it, throwing some red meat to his most ardent fans.
Example comment: https://news.ycombinator.com/item?id=20044584
You keep saying some interesting things and then you say something ridiculous that makes the rest of what you say seems pretty questionable.