No worries. I saw some people doing that and putting email walls to get it. I think this is much better. Just click, download it, and get a sense of it before making a purchase decision.
The lack of email walls was so refreshing. I expected an ugly form to show up, and was willing to fill it out. But instead, I was greeted with the actual download - just like that.
I don't know what the opposite of Cognitive Dissonance is called, but now I know what it feels like.