It's funny that they thought a $10,000 a week rental made it any more affordable than the $800,000 price tag. The Venn diagram of people who can afford those is a circle.
Those same people don't even spend $800k on their house.
There is a big market of people hiring private jets.
The Venn diagram of people who can justify each option to their spouse is not a circle though. They're probably almost doubling the number of potential customers by offering it both ways.
Hypercars didn't exist in 1977 and wealth inequality wasn't what it is today. Maybe Winnebago were just ahead of their time with this product?