> 9. Competition is for Losers: Avoid competition. Stop copying what everybody else is doing. If you work at a for-profit company, work on problems that would not otherwise be solved. If you’re at a non-profit, fix unpopular problems. Life is easier when you don’t compete. (Hint: don’t start another bottled water company).

The problem here is making sure that you are solving a real problem at all.

There are many companies out there doing something unique, but that is because what they are doing has limited/no value. Juicero comes to mind.

Without competition, you also cannot get an honest assessment of where you stand.