Well Indian customer is always a price conscious one though. Like it or not, we are that way. Remember those days people used to make pre agreed arrangements, and just make the communication acknowledgements though missed calls?

So eventually if you want to be profitable and sell more services, you have to offer a good price.

It's just the way it is. I even know people who look at fares and then decide if they want to take their own two wheeler or an Ola. Online food delivery works the same way. People hunt for deals and only order through that.

Sure some people pay for services. But those are generally rare.