I'd also like to take this opportunity to voice a couple of common complaints I have when people name things.
1. Please don't use words that written like acronyms but are designed to be read as an English word, for example NGINX (web server) and SPDY (HTTP/2 precursor). They are hard to parse because they're seemingly random letters and even harder for many of use to guess how they should be pronounced.
2. Closely related to point 1, but please don't drop letters from English words or even replace letters with other letters that is roughly pronounced the same. Imgur exhibits both these problems and it was years before I grokked how to pronounce that site.
I get naming things is hard, even harder as all the catchy names for things get snapped up, but the trend of having misspelt words as a way of acquiring shorter domain names hurts anyone who struggles with English (as I'd imagine this would be as true for any non-native English speakers as it is for those who's first language is English but suffer with reading difficulties).