The concept of "user friendliness" dates back a lot longer in ww2. During the industrial revolution industry went on a binge of making things more "user friendly" because it reduced human error and reduced downtime spent fixing machines and hosing former workers out of them. This is why, for example, on a lathe you traditionally have different shaped Z and X handles. It prevents you from crashing the machine by having your hand on the wrong handle when you go to make a rough adjustment.
A bored journalist could write the same article about user friendliness in the early industrial workplace, it would just be harder because there's no one big story to base your article around and the sources are harder to find.