1. When Intel released HT as a way to recover 15% idleness in CPUs, the Linux scheduler took a while before it realized it should schedule work on all full cores before assigning something to a hyperthread.
2. Intel has been adding specialized SIMD vector operations, and wide vector operations, yet popular compilers like GCC were really slow to take advantage of them. One or two blog posts a month will hit the HN front page about inlining assembly or using specialized math APIs like the Intel MKL to extract performance from the cores you're running on.
Apple can add neat blocks like audio, low power video playback, always-on processor, and neural engine because they also release the software APIs for it. Maybe that's Intel's sin. They never realized how hands-off the white box industry needed to be to stay alive and relied too much on OSS developers to fuel general-purpose Linux performance outside of large HPC computers. Intel made add-on things, people didn't use them, and now Intel is perceived as the company that can't innovate.