... which was a fad that appears to be running its course.
It's too early to call it decisively but it really seems like Pepe the Frog was a one hit wonder and that this isn't going to work nearly as well a second time around. That movement has committed the cardinal sin of defining itself and letting itself be identified with concrete ideas, things, and personalities.
I watched that wave build in the early 20-teens, crest around 2016, and recede. I never went for it and always saw it as mindless and ugly, but I have to admit it did have a certain shimmer of novelty to it. That's gone now. I can recognize 4chan /pol instantly now, and since it has no actual substance the fact that it can be recognized at all renders it inherently banal and un-interesting.
A huge fraction of the popular wing of that meme-complex has also been pulled into the absurd tar pit of the Qanon cult, a brain virus from which I doubt they will recover. They're in the process of becoming right-wing new-agers, which is just hilarious.
Between the never-showered CHUD odor of 4chan /pol and the asinine LARP that is Q, it's now possible to instantly recognize and write off virtually anything even tangentially connected to the meme-complex that helped meme Trump into office. That effectively cleanses the cultural fringe, making way for something genuinely new.
Meta: The forces of enlightenment had to learn how to debate and engage in discourse in the eras of print, radio, and television. Now we have to do it in the era of social media. Canceling didn't even work back then. It definitely won't work now that anyone with a credit card can stand up an alternative forum.