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Amazon learned with AWS that you can generate extreme profit when the devops team expenses instances/lambdas/absolutelyEverything on their company card. Click/click/click, spend. What is the result? Customers then create Organizations and accounts, and pay orders of magnitude more.

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I think the idea is that Rackspace wants to focus on a different target audience than AWS, and hence has a different sales process.

Correct, my company uses both Rackspace and AWS. We host legacy platforms with low rates of change on Rackspace and use AWS for new work that has high change rates and requires flexibility.

But Amazon gets the same audience, in addition to others! The initial spending on personal/corporate cards from engineers who need to get work done drives the adoption of AWS.

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