I was planning to write something along the same lines, if I make it. I guess the reason of this happening is this - after you fail, you are too busy picking up the pieces, and trying to survive.

I have written so much about small wins at my previous startup. And when it shut down, I was just trying to avoid falling.

In the current one, we built and failed with 5 products. And then got more traction in 10 days than we'd ever had ! When I put it this way, it sound like the story of success (in the making).

But it isn't. It is (if I write it), the story of how we got it wrong, and what not to do. The bonus is that we make it.

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Check out LightCat.io to see what got traction eventually.

You guys are smart - yes, this is a shameless plug. I am poor and cheap, and this is all I've got.