I was planning to write something along the same lines,
if I make it.
I guess the reason of this happening is this - after you fail, you are too busy picking up the pieces, and trying to survive.
I have written so much about small wins at my previous startup.
And when it shut down, I was just trying to avoid falling.
In the current one, we built and failed with 5 products.
And then got more traction in 10 days than we'd ever had !
When I put it this way, it sound like the story of success (in the making).
But it isn't.
It is (if I write it), the story of how we got it wrong, and what not to do.
The bonus is that we make it.
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Check out LightCat.io to see what got traction eventually.
You guys are smart - yes, this is a shameless plug.
I am poor and cheap, and this is all I've got.