I think a sort of understated factor here was the messaging associated with the company and its lofty mission statement - which seemed like it was to kick off a technology movement on the African continent. If you watch the ad in the video they claim to want to "make Africans into global technology thought-leaders" and create an impact that "goes beyond their lifetimes."

They tried to brand themselves as an agent for massive social changes when in reality they were just another consulting company - big name investors notwithstanding. If I got fooled by their PR BS I wouldn't be too pleased.