if you film(still film no movement) the macbook pro top to bottom in h264/MP4 at 1024 p resolution and again you take a picture from your camera.
the results will be shocking,
the video of 5-10 seconds will have lower storage size than the size of single Image. but when you inspect video carefully you will see the tiny details are missing, like the edges are not as sharp for metal body, the gloss of metal is bit different, the tiny speaker holes on top of keyboard are clear in Images and can be individually examined while in video they are fuzzy pixelated and so on.
so, The end results: A 5 second video with 10s of frames per second is smaller in size than single Image taken from same camera.
https://sidbala.com/h-264-is-magic/
GREAT article
I know that's not fair comparison, but imaging clever compressions were not invented and you would download terabytes of data to view a small movie.
We don't know yet. There are no public technical details (that I know of) for H266 yet, but if I recall H265 gave the same 50% reduction in bandwidth claims, and for years people stuck with H264, because it was higher quality due to dropping off less subtle parts of the video you really want to see. Only in the last couple of years has H265 really started to become embraced and used by piracy groups. Frankly, I don't know what changed. I wouldn't be surprised if there was some sort of H265 feature addition that improved the codec.
Encoder maturity is also a big factor: when H.265 first came out, people were comparing the very mature tools like x264 to the first software encoders which might have had bugs which could affect quality and were definitely less polished. It especially takes time for people to polish those tools and develop good settings for various content types.
this. our TV (a few years old, "smart") can play videos from a network drive, but doesn't support H.265. reencoding a season's worth of episodes to H.264 takes a while...
That didn’t stop, of course, but I generally don’t notice the improvements if I’m not looking for them. Someone with a 4K or better home theater will 100% benefit from newer codecs’ many improvements on all those extra pixels but if you’re the other 95% of people watching on a phone or tablet, lower-end TV with the underpowered SoC the manufacturer could get for $15, etc. you probably won’t notice much difference and convenience will win out for years longer.
One area where this can be important to remember is when comparing codecs: a fair number of people will make the mistake where they'll take a relatively heavily compressed video, recompress it with something else, and get a size reduction which is a lot more dramatic than what you'd get if you compared both codecs starting from a source video which has most of the original information.
Even though x264 quickly started seeing better results compared to DivX and XVid, you didn't see pirate encodes switch to x264 for years.
So it was kind of a magical codec upgrade and now it seems more incremental to me.
Money quote :
"H.264 is a newer video codec. The standard first came out in 2003, but continues to evolve. An automatically generated patent expiration list is available at H.264 Patent List based on the MPEG-LA patent list. The last expiration is US 7826532 on 29 nov 2027 ( note that 7835443 is divisional, but the automated program missed that). US 7826532 was first filed in 05 sep 2003 and has an impressive 1546 day extension. It will be a while before H.264 is patent free."
(emphasis mine)
[1] https://www.osnews.com/story/24954/us-patent-expiration-for-...
This new techniques can also be used for 1080p video (for example) but with lower gain. Also the "old" algorithm/system are generally still used but they may be improved/extend.