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A more interesting question is what if advertisers did not come back? Does Facebook have a "Plan B" for how they would sustain themselves?

What would happen if advertisers pulled out and Facebook fell on hard times? Would someone else acquire every detail of your life that you shared with Facebook? What happens if Facebook fails? Do they send your data back to you with a note saying "Thanks for the loan"?

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> What would happen if advertisers pulled out and Facebook fell on hard times?

This is very unlikely, as Facebook has more money than it knows what to do with and will easily weather this storm.

Don't get me wrong, I'm the last person to defend the company, but this is the reality: Companies who say they are boycotting Facebook are only doing it as a PR stunt. Give a few months, and you'll see their ads back on your News Feed.

What I meant was not this particular instance but the future. Long term not short term. Is Facebook immortal? Companies, even the biggest ones, usually have a shelf life.

Facebook buys out their competitors.

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