>It's difficult to actually measure impact of ad spending, and marketing teams spin results to their advantage.
Have you used any self-serve ad tool? It's quite easy actually.
Have you used any self-serve ad tool? It's quite easy actually.
If I have social media ads, paid search, and retargeting ads all live on multiple platforms, there is undoubtedly interaction among them and the quite-easy self-serve ad tool is likely to show me a simplistic "last click attribution" at best.
Here is a good discussion of the difficulty: https://thecorrespondent.com/100/the-new-dot-com-bubble-is-h...
As 'sokoloff wrote, it's easy to get a measurement on the screen. But gaining real insight from it, or even knowing whether that measurement makes sense, requires a certain amount of analytical thinking and knowledge of statistics. Maybe among corporate marketing departments such skills are plenty, but in my experience, it's not usually the case with small marketing agencies serving smaller companies. Bullshitting has a better effort/reward ratio, particularly when your customers understand statistics even less than you.