It’s so true. At the end of the day, users haven’t abandoned FB and that’s what advertisers care about.
Facebook is becoming less relevant so yes these companies will most likely be back, but what about 5 years? They might not be willing to pay the same rates. Facebook will kind of be like a personal email client that people check occasionally. Facebook.com specifically, Instagram itself will remain popular for a while I would wager.
But it has nothing to do with loyalty. It has all to do with algorithms. If Facebook's AI is superior to Twitter, Wechat, TikTok, Reddit and Twitch then advertisers will never leave Facebook. All Facebook needs is 30 seconds of user time to show them ads. Also don't forget the audience network that Facebook has. Are you playing a free game of Ludo on your mobile? You will be shown an ad in between games. That ad is served by Facebook. So it is not even necessary for the user to be on the platform to be shown ads! Now how do you tackle that? Publishers will also have to abandon Facebook. That will not happen so easily. The only way to tackle Facebook is to create an alternative that has at least 50% of the user base that Facebook does and also have an equally good AI Ad platform or superior.
> Facebook is becoming less relevant so yes these companies will most likely be back, but what about 5 years? They might not be willing to pay the same rates. Facebook will kind of be like a personal email client that people check occasionally. Facebook.com specifically, Instagram itself will remain popular for a while I would wager.
Facebook knows that. That is why they are constantly improving their algos to make it cheaper themselves. Advertisers don't want access to a billion people really. They just need to sell to a few hundred or thousand people to make their profits. Even if Facebook userbase comes down by 50%, if the Facebook AI is half as decent as it claims to be, it will still find the right audience for advertisers to target!
Netflix's recommendation engine is usually spot on for me but I guess that is less difficult.
That said I don't use TikTok (or Instagram, FB etc) so maybe it's more like you're saying.
I know FB owns Instagram but the point is, Facebook as a platform may be past its prime in NA.
Most of my friends have stopped posting photos to Instagram, and just occasionally share stories now. But for short-form video content, TikTok seems to be growing much faster.
I think a more drastic message is needed. Maybe some more distributed version of fappening that affects nearly everyone. That could get some attention. Could.
Idk how much of that is true, but apps like Instagram and tiktok are definitely talked about more these days
The older folks make facebook sticky for the younger people too. It might not be their first choice for social media, but they're on there cause extended family are on there.
Some people quit facebook, most people don't. There's lots of groups, and now you have market place. It's genuinely useful.
We still don't really think much of it as a social network but somehow while we weren't looking it pretty much ate Craigslist, Meetup, and Local News so now we're on the platform again. Like if someone has some baby formula they don't need, we find out on Facebook. If somebody gets stabbed at the pizzeria across the street, we find out on Facebook. If there's a card game tournament, I (found) out on Facebook.
I can confirm that, I've been told this by my niece.
This goes, especially, to older people who couldn't care less and just want an easy platform to post political memes and gossip about the weird guys who come around the neighborhood in big trucks and snatch everyone's garbage from the curb.