To actually get the data they are going to mine, people have to actually use the thing. This is where I think color will fail... plus they spell colour wrong! (sent from Canada)
color.com
50.17.223.168
50.17.223.164
colour.com
50.17.223.168
50.17.223.164 ~$ for x in colo{,u}r.com; do echo $x; dig +short $x; done $ host color.com; host colour.com