If only there was a way to track the number of seconds they spent on pinterest until the back button was hit and... factor that in as a feature in ML. voila.
#1 might be confused for not finding the intended result, but could be discerned after looking a bit more.
Also, if a lot of people add in "-site:pinterest.*" (or click on pinterest sites but come back, then find the intended result) that might be a hint it's not adding real value.