A year or two ago, Canadian conservative professor and YT superstar Jordan Peterson announced he was going to free conservative and "alternative content producers" from the yoke of Valley owned online media companies by creating his own, conservative media platform. What ever happened to this? Vaporware?

It appears conservative content creators knew their days were counted on advertising-financed mainstream media outlets, yet they did not prepare accordingly. Obviously there is a market for their content, what is so hard in organizing and creating their own media outlet?