I think they should consult some people with strong experience in marketing in order to present this in the most concise and approachable manner as possible.

Their biggest hurdle is going to be apathy due to a lack of comprehension. The more noob-friendly rstat.us is, the better their chances.

They've actually done much better than most, but it really can't be dumbed down enough. There should be a clear barrier between text for developers, and text for everyone else. I really wish them luck. It's a noble effort.