Wait... they did what? I didn't realize they had such a terrible idea at the core of their business....

> Every show (and ad) is filmed and edited in both portrait and landscape. Creators upload two video files and a separate audio file, which are then synced and streamed simultaneously to your phone, so the video instantly switches when you rotate the device.

I already dread getting the sides chopped off my movies due to aspect ratio confusion, are they seriously offering a platform where I'm always missing out on one half of the footage? Maybe it's the ol' OCD kicking in, but I imagine constantly switching back and forth to try to figure out the 'right' angle to look at a scene from. It seems deeply unpleasant.