Coincidentally, the crate/box color is brown-yellow, almost like the kiwi fruit skin. Quite sturdy boxes, handy as toys organizer when on road trip with kids. Feeling bad throwing these boxes to trash, but they will add up.

As an idea, maybe they could make use of the surface and print some cut out details which could be eventually assembled into something (a model of some kind). Or the very least put some templates on the website to facilitate the reuse.

Kids would learn that the box should be considered a resource too, not just the juicy sweet content inside, so to speak, extending the kiwi-fruit metaphor.

Yes, I think they’re right along Dana Street.

You might want to set aside the anti-American prejudice, as you've got your facts completely wrong.

T&G, the New Zealand kiwi company (founded in 1897 by an England-born immigrant to New Zealand) started marketing their fruit as the kiwi in the US in 1959. This was presumably to get a leg up on their Chinese competitors and to associate the fruit with New Zealand instead of with China.

So-called Chinese gooseberries have nothing to do with gooseberries. The Chinese name is something like “monkey peaches”. “Kiwifruit” is certainly no more misleading than either of those names.