>Facebook brought in nearly $70 billion in advertising revenue last year.
What % of that was from companies that are now boycotting, including Unilever?
I have to imagine a company like Unilever was spending no small sum on Facebook ads.
What % of that was from companies that are now boycotting, including Unilever?
I have to imagine a company like Unilever was spending no small sum on Facebook ads.
This article has some more details about some large companies spending habits on FB ads, including this quote:
> The consumer products giant has spent more than $11.8 million in the U.S. this year on Facebook, according to marketing analytics firm Pathmatics.
This mattress company [1] was founded in 2015 and acquired for $1.1 billion in 2017. That’s an exit comparable to Instagram in speed and scale.