Counter-Counterpoint: if Microsoft made updates painless, users would notice them less, and defer them less, and be more up to date/secure.

Updates are highly disruptive. An update happening at the wrong time forever taints a user's view of updates: an unexpected reboot and hour long install the night before a term paper is due, a reboot to fix a crashing program unexpectedly installs some lengthy update, update progress bars are bigger liars than politicians, an update fails so Windows has to un-apply the update which takes $ages for some reason the user doesn't care about. The way updates happen on Windows is anti-user so it's not surprising so many users go out of their way to avoid them.