But here is an interesting take. Amazon is an formidable acquirer and probably the only big-tech that knows how to squeeze from their M&A activity.
They probably saw this years ahead. Many companies were going to develop technology in this space and it was likely better to acquire one of those than to develop in-house. And the reason is very simple: Amazon doesn’t invest in greenfield projects that are not customer facing. Look it up. Almost all the behind the scenes impressive tech they have was acquired at certain time.
For example. AWS proprietary chips come from their acquisition of Annapurna Labs. All their warehouse robotics come from their acquisition of Kiva Systems.
All their modern video tech comes from their acquisition of Elemental.
Their customer facing acquisitions also play a similar playbook but in a more -fill the market gap- kind of way. “We need a supermarket, let’s buy Whole Foods”. “We need routers for the Alexa ecosystem, let’s buy Eero”.
Also kind of interesting that they are an opportunistic buyer (almost vulturous) that most of the times only pulls the trigger when the acquisition target is in their lows.