Agreed. There's also the Fujifilm X-Trans sensors which try to recapture some of the magic of film. However I really wish more people knew about Sigma and their Foveon sensors[1].
The fact is that there is a completely different technology on the market which produces very different – and arguably far superior – image quality and colour reproduction compared to 99% of digital cameras on the market. The Sigma system can be clunky and the sensor tech has its drawbacks (eg almost unusable above 200 iso), however given the right conditions the images they produce can be stunning.