On the "culture of 'optimization is the root of all evil'" remark in the conclusions: I find this to be a nice example for the full Knuth quote.
If you face an arbitrary task including parsing 64 bit integers, starting by developing/using the technique from the article (as a _premature_ optimization) is probably a bad idea since it costs time for the implementation (and even more time for debugging and understanding the code a few months later), while in most cases, it is probably not what dominates the running time of your code. If you however have built a solution that does the job, but is just not fast enough, and profiling shows you that you spend considerable time parsing integers, this kind of optimization is the way to go.