Being covered in a blog/website/magazine/paper etc is a privilege, not a right. Just because you’ve created a fantastic new [insert item here], doesn’t mean it has to be covered.

When approaching, think about the benefits of your [insert item here] brings to the users.

Geek tl;dr does it get someone laid, make their life better, bring comfort, protect themselves or loved ones, Save them time (time is $$$) etc.

People are selfish, they want to know how [insert item here] benefits them in some way. They alas do not care about you. They want to know how it benefits them.

I know at first it may seem obvious how your [insert item here] will obviously do [insert benefit/s here] but people don’t always ‘get it’. You must spell it out to them.

When approaching people to write/talk about your [insert item here], you only get a small percentage of someone’s time/day. So you must speak the benefits of your [insert item here] and quick to grab their attention.