You’re not entitled to anything. Hustle for everything you’re worth
thestartupfoundry.com
thestartupfoundry.com
No doubt it's better to be lucky than good, but it's even better to be good at being lucky. Hustle hard enough and you make your own luck.
You then have an epiphany where you realise that you can be responsible for your own destiny, follow your dreams and create your own wealth, thus freeing you from the shackles of mediocrity and your "career".
After this epiphany, you start to see the world differently. It's ripe for the taking. You will begin to see opportunities where you saw nothing of consequence. You will begin to see how almost everything can be leveraged in some manner to help you pursue your current goals. Your passions will lead you to do socially ostracising things such as quitting your job to work full time on your own projects for six months before you make a single cent in profit, but you won't care. Your passions and the freedom to pursue those passions are more important than anything now.
This is how it was for me, anyways. I'm about to hit the one year anniversary of jettisoning my programming "career". :)
If you try to hustle through a wall, it feels like you're standing still, but once you try hustling around or over it, things start to move. I'd say identifying your wall is the hard part, but getting around it ain't no picnic either. That being said, nothing compares to running free on the other side.
When approaching, think about the benefits of your [insert item here] brings to the users.
Geek tl;dr does it get someone laid, make their life better, bring comfort, protect themselves or loved ones, Save them time (time is $$$) etc.
People are selfish, they want to know how [insert item here] benefits them in some way. They alas do not care about you. They want to know how it benefits them.
I know at first it may seem obvious how your [insert item here] will obviously do [insert benefit/s here] but people don’t always ‘get it’. You must spell it out to them.
When approaching people to write/talk about your [insert item here], you only get a small percentage of someone’s time/day. So you must speak the benefits of your [insert item here] and quick to grab their attention.
http://www.martinbryant.net/approaching-tech-journalists-for... http://thestartupfoundry.com/2011/02/08/four-guidelines-to-g... http://www.copyblogger.com/irresistible-pr/
And Michael Arrington spent some time on the topic in this video: http://www.youtube.com/watch?v=HbUnatPfSgg
It's like praying to God to win the lotto but never buying a ticket. How do you expect to win if you don't have a ticket?