More precisely, Android has the BOTTOM 72% of the market, mostly cheap smartphones with thin profit margins. Almost all actual profits go to Apple.
> Apple dominates the global handset market by capturing 66% of industry profits and 32% of the overall handset revenue.
Samsung and Huawei are second and third with about 20% and 10%, respectively. The three companies combine for about 95% of the profits.
https://www.counterpointresearch.com/apple-continues-lead-gl...
In the same quarter, Apple had 12% of the global market sales, against 21% by Samsung and 18% by Huawei. They combine for 51% of the sales.
https://www.counterpointresearch.com/global-smartphone-share...
So, that quarter, companies representing half of the worldwide cellphone sales combined for 5% of the profit.
Apple sold 12% of the phones and captured 32% of the revenue but 66% of the profit.
Apple is clearly able to sell its phones at a unique premium; I am not sure of a better way to measure "attractive".
Android will always be a low budget product as a market, because it's run by Google. Google doesn't care about its customers at all, but for the data they generate and its impact on ad sales.
Every time a user opens the Google app store, they can expect it to be worse than the time they opened it previously. Every time an Android user buys a new device, it's a crap shoot what sort of hardware issues it will have, even if it's Google or Samsung branded.