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It seems short-sighted to ignore the person who has used a product or service, loved it and keeps loving it, and will persistently recommend it to others during its lifetime. It's hard to think of a better marketing channel when it works at scale.

If that's the way they are thinking about "the potential user," all they're saying is "we'd prefer to do our marketing ourselves, please; don't go around recommending our products."

Eh, at my company we also sometimes build "pre-sales features" like chart animations that look pretty during a client demo, but don't add much in the way of usability.

Sometimes you date an attractive person and you are spellbound. It's only later that you realize.