Some readers might be put off by 'designers', 'women', or 'open source', thinking that the article would not be of interest to them. In reality, the essence of the article is how one makes any project inclusive to outsiders. This could apply to in-house corporate stuff just as easily as foss stuff and to any dichotomy you want to look at (tech v biz, coders v non-coders, men v women, etc etc etc).