And the CISC vs RISC arguments are questionable, seeing that Apple has done the migration in both directions by now.
- Emphasise the breadth of their silicon expertise across CPU / GPU / Neural Engines etc. - Because Arm has little or no brand recognition (Apple > Intel > Arm in branding terms). - Distinguish from any me-too moves to Arm by competitors.
The absence of any ARM mention is marketing, nothing more.
Heck, I'm happy with 1 hour. I leave my laptop plugged in nearly 100% of the time. The point of the laptop is that it's easy to move, not that I want to use it while I'm in transit.
Intel tried to compete in mobile for a long time and failed even with a better manufacturing process.
Modern x86_64 processors don't actually natively execute x86 instructions, they translate them into the instructions the hardware actually uses. The percentage of the die required to do that translation is small and immaterial.
> Intel tried to compete in mobile for a long time and failed even with a better manufacturing process.
Intel didn't understand the market.
I recently bought a new phone. On paper it's twice as fast as my old phone. I imagine that's true but I can't tell any difference. Everything was sufficiently fast before and it still is. I never use my phone to do anything that needs an actually-fast CPU. I have no reason to pay additional money for a faster phone CPU. But I do notice how often I have to charge the battery.
These are not atypical purchasing criteria for mobile devices, but that's not the market Intel was chasing with their designs and pricing, so they failed. It's not because they couldn't make an x86 CPU for that market, it's because they didn't want to, because it's a lower margin commodity market.
They didn't fail because of performance, though, they failed because of app support & lack of a quality radio. The CPU performance & efficiency itself was otherwise fine. It wasn't always chart-topping good, but it wasn't bad either.
General point is that I think that Arm has a small architectural advantage due to lack of cruft but that other factors are usually more important - e.g. the resources and quality of team behind implementation.
Agreed that CISC vs RISC is very questionable by now.
It seems most people feel that the DEC Alpha went too far in weakening the memory model to improve performance, but A64 seems to at least be near the sweet spot.
It's also not a huge amount of work that gets thrown away decoding x86 instructions in parallel, but there's non-zero overhead introduced by having the start location of the next instruction depend on what the current instruction is.