I agree. But I was not discussing their business model. I believe that they will be successful, as I said, I believe that there is this market for paid emails. What I was talking about is the first attitude of protesting instead of negotiating.

And I wasn't wrong, that's what Phil Schiller suggested:

“One way that HEY could have gone...is to offer a free or paid version of the app with basic email reading features on the App Store, then separately offered an upgraded email service that worked with the Hey app on iOS on its own website.”

And that is exactly what they did to get approved.

"So now we offer this new free option, and the multi-user HEY for Work — all in the same iOS app. "

https://hey.com/apple/path/ https://techcrunch.com/2020/06/18/interview-apples-schiller-...