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Patagonia gets the PR bump today for axing Facebook advertising. If they resume in a month, without FB changing its ways, they get to walk to walk without talking the talk. By giving Patagonia a huge amount of free coverage, it's on them to actually maintain their values until FB changes-- and we have no means of holding them accountable to this.

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OK, but to link the tweet, say "It's only July", and not mention that they state they'll continue to do so is disingenuous.

A better statement would be "until Facebook does X" instead of "at least until deadline". Clever use of language is not lost on their marketing/PR/legal teams

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