Anyone drinks coffee because they like it?

Every time a coffee related subject comes up on HN, it seem that the majority is drinking it like a drug. Aren't there people that drink it because they like it?

I like coffee. I don't drink it for waking up. Coffee is also my hobby. I search for good green beans, I roast it, I heavily invest in good equipment (grinders and espresso machines) and always chasing the elusive perfect shot of espresso. It kind of makes me sad that the majority of the people view it as a drug and consume it as a drug.