Yes! Btw, the founder, Yvon Chouinard, a renowned mountain climber, wrote a great book about the story behind the company which is regarded as the “philosophical manual for the employees of Patagonia”. Awesome read imo.
I'm not sure why Patagonia boycotting Facebook ads is even news. Given Facebooks track record i don't know why people use their service or advertise there at all.
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