Patagonia joins growing list of companies boycotting Facebook ads
cnbc.com
cnbc.com
They’re a very rare company in terms of being bullheaded about their principles: for sure, something they maintain from their founder.
I’d love to own stock in them but i’m happier to have them stay private and not beholden to anyone else’s interests.
In fact, just picked up a rugged duffle bag and a few more t-shirts from them last week.
I'm not sure why Patagonia boycotting Facebook ads is even news. Given Facebooks track record i don't know why people use their service or advertise there at all.
(Couldn’t edit the original)
There are typically two factors that are used to critique clothing production, ethics and quality. Ethically production in China is fairly easy to do well assuming you're not objecting wholesale to giving money to the Chinese economy. Working conditions are normally fine and can be great.
In terms of quality, China is pretty good for a number of types of clothing. I don't know about activewear as we don't produce any, but for many categories at many price points they're basically as good as anywhere else. There are categories where they're not, regardless of how much you pay. I have a feeling that suits might have been one of these but not certain.
For very high end clothing, production in Europe, particularly Italy, is a good sign. For anything else there's no reason why China can't compete on quality for most categories.
China, whether we like it or not, is strong. The West, and particularly its corporations, have shown themselves to be incredibly weak when it comes to kowtowing to what amounts to populism.
So then why bother splitting efforts with fights you know you can't win when you can 100% invest in trouncing those who've shown weakness?
Also bringing up China in particular opens a massive can of worms that nobody is really comfortable with. There's been a bunch of companies we all "know and love" who've shown their support for their protests and the BLM political entity over the course of the last few weeks whose output comes from what is essentially slavery in Asia. Again though, that is a conversation nobody seems to be eager to have.
See [1] for a bad article with a few interesting leads as a way to find out more but basically Chinese capital realized that made in China has a reputation problem and have bought italian brands and manufacturing businesses. I’m not suggesting that is nefarious but I am saying that is worth to learn more.
[1] https://www.reuters.com/article/us-italy-sweatshop-insight-i...
Patagonia has been leading the way on ethical manufacturing for a long time. Easily since the late 1990s. They don't appear to be bargaining for rock-bottom price with their Chinese contractors -- they are asking for higher standards, both labor and environmental. According to their website, they have narrowed the list of contractors they work with so that they can monitor them better.
Also, as their website points out, it's important to not fetishize American clothes manufacturing as such. The American textile industry is much smaller than it once was, due to NAFTA and related agreements.
For a lot more, see: https://www.patagonia.com/stories/patagonia-clothing-made-wh...
revenue gain from publicity + brand strengthening > loss of revenue
Their future customers aren't red state ppl.
Its possible that they are using this formula. I don't get all the blind praise and "respect" from people who have no idea what equations were used to get to this decision.
They should outline what sacrifices they are making otherwise i take this as a 'publicity stunt' . This stunt is particularly absurd given they have no problem making stuff in china.
Ppl blindly supporting this are politically motivated, obviously.
https://www.patagonia.com/static/on/demandware.static/-/Libr...
> Far more of our products are made by those Chinese suppliers than they are by the U.S factories because of their expertise and price
> We’ve made the choice not to disengage from countries on the basis of their policies.
Hilarious.
Yet another hypocritical company jumping on the bandwagon.
Bill gates has been doing work with his foundation since the 90's. Founders personal passion projects are irrelevant. By your logic founder hates muslims by supporting Chinese regime making his company's stuff there.
They need to show what personal sacrifice they are making or this is purely a marketing move.
Like giving away $10 million dollars?
https://www.usatoday.com/story/money/2018/11/28/patagonia-mo...
You realize that actions can have marketing benefits while still being unequivocally positive right?
Various oil, cigarette, opioid and arms dealers have tried to clean up their image by donating, for instance to art galleries. The Getty Wing of the National Gallery, London is because of a donation and a genuine interest in art by Paul Jr. The Sackler family had their gift to the sister National Portrait Gallery turned down, a popular decision. Both have donated to National Gallery, Washington, among others. Sacrificing money is not a good measure. There will be Bible references for this.
Yes, they are spending their profits on it. And people like companies that do good things, so i'm sure it earns them some trust & brand loyalty. Does that mean it's ill intended?
This is part of their brand building. Ppl buying their overpriced jackets are not just buying a jacket they are buying "good feelings". They cannot justify the price just on just the quality of the jacket, they have to bundle intangible in their price. Outdoorsy ppl want they outdoors saved, its a no brainer for outdoor company to support this.
Their customers dont' give a shit about muslims in Chinese camps so they don't "run ad campaigns for saving muslims".
Why are you attributing some noble intentions behind basic 101 business marketing. Its clearly not the case per what i said above.
> Does that mean it's ill intended?
yes. I call BS.
I think people en masse are more price sensitive and lifestyle oriented than they are activist-by-proxy.
Patagonia also has an Ironclad Guarantee [1] - "If you are not satisfied with one of our products at the time you receive it, or if one of our products does not perform to your satisfaction, return it to the store you bought it from or to Patagonia for a repair, replacement or refund."
They stand by their products. You can even return more than a year later and get credit. Some buy stuff on resale and get it repaired or exchanged for new for cheap.
By this logic no one should work for or do business with American companies for all our atrocities in the middle east. There are a million issues in the world. You have to pick one or two if you want to have any kind of messaging other than "shits fucked up yo"
I am not saying ppl should or shouldn't do certain thing. Its up to them.
I am contradicting "petagonia is a noble company for boycotting FB". They clearly aren't because they are supporting far worse things.
Such as?
A good company is one that aligns its own profitability with good causes. Part of that includes understanding how to gain publicity for being a genuinely responsible company.
You can live a life completely devoid of ethical behavior beyond following the law, and nobody will say a word or think anything of it. But as soon as you put any effort to being extra ethical, expect endless criticism. Dave Eggars, in one of my favorite books "You Shall Know Our Velocity", has a quote that sums this up nicely: "The inactive must justify their sloth by picking nits with those making an attempt".
You could also put extra effort into being ethical, and just not tell anyone or publicize it in any way associated with increasing mind share.
The only problem is that it then is difficult to "lead by example" but I'm sure there are relatively quiet ways of accomplishing that, too.
Red state people don't enjoy fishing, climbing, skiing and hiking? Please.
The rest of your comment wilfully ignores the company structure (A public benefit corp), philosophy, history of transparency, and history of activism. Just one example -
>In June 2018, the company announced that it would donate the $10 million it received from President Trump's 2017 tax cuts to "groups committed to protecting air, land and water and finding solutions to the climate crisis.
https://en.wikipedia.org/wiki/Patagonia,_Inc.#Activism
>Ppl blindly supporting this are politically motivated, obviously.
Sounds like you're the one making politically motivated attacks not based on evidence.
Please don't bother cherry picking their mis-steps as "proof" that I'm wrong. Looking at the big picture, their track record of trying to make ethical, transparent choices speaks for itself.
Anyways, Patagonia is a pretty small company despite their nationwide reputation, and they've always put values first and hoped/assumed things would work out, their founder has written about this himself. If your business model isn't a cost cutting / race to the bottom one, then a lot of traditional logic about how businesses are run can end up never implemented in the first place.
Around here, Canada Goose is the eerily ubiquitous spendy brand on campus.
i know this is a fighting word, but eco/conservation groups are a lot more intersectional and (in the US) bipartisan than you’d potentially expect.
Stay private = only accredited investors (millionaires) can invest in them
Public companies = everyone can invest in them, including children, the poor, public pensions, etc.
Why would you want them to stay private and have only wealthy investors? You expect a company that has investors that are 100% from the upper class to act ethically? How many POC are wealthy enough to be accredited investors?
Could you expand on this? Is this obviously right because it's FB being boycotted? I don't use FB - is it noticeably worse than youtube, reddit, twitter?
One bummer about the company:
They used to make most of their products in the USA, where environmental regulations are enforced and could be monitored.
The bulk of their manufacturing was outsourced in the last 2 decades. With their price points, it's not like they can't make a profit if they chose to make it here. They just don't.
Pointing this out, because it's an area where companies that have strong brand loyalty and make consumers feel good about things have fallen off. They embrace consumer sentiments on political, racial, and environmental causes, but then pursue fundamental actions that, in practice, radically undermine their stated values.
Often adverts show you a great product sold for a third of what should be charged. If you buy they send you something worth a fraction of what you paid. If you pay they ask you to send it back for a full refund or they might offer to return some of the money. You need to pay for the return though. Facebook have these scams all over the place. I have lost all trust in the platform!
https://boingboing.net/2019/04/02/fintech-bros-not-welcome.h...
IMO the whole refusing service is weird, not giving out advertisement dollars to specific companies make sense though.
Also: not a Patagonia shill, I just respect the company deeply. I don't even own any Patagonia (unfortunately)
As someone from the Coca Cola company said once:
"“When we look at a different material, you look at all of the levers: the carbon footprint, consumer preference, energy, water...There’s a mix, there are some things that are not that desirable, but if you have five good things and one that isn’t, we’ll all have to make decisions.”
“It’ll never be that clean.”
Why don't you stop trying to make weird points, read the mission statements of companies akin to Patagonia, verify they are following their missions, AND THEN join the discussion?
For added cruft here are a list of the most common materials used by Patagucci:
- cotton
- hemp
- recycled* synthetic material
Here is a great place to get started on your research path: https://www.patagonia.com/activism/
They're much cheaper than regular new items and still work great. I have a Synchilla sweater from there and it's one of my favorite pieces of clothing.
If you don’t start firing the wrong customers you’ll enevitably start designing your products for them.
Like how trucks have become godawful expensive monstrosities because their primary customers are buying them for the image instead of actually needing to use them on a regular basis.
I deeply question justifying the decision based on this list of wrongs facebook did:
https://www.stophateforprofit.org/#comp-kba0i6jc
This is not very convincing. It's very emotional and I couldn't find a single source, or link, or evidence of these any of these claims on that website. It's basically one large corporation not really known for its ethics (the ADL) saying "side with us!" and telling you to hate the other large, faceless corporation not known for its ethics.
I haven't used Facebook for years, because their entire platform is based on collecting data and manipulating users to sell ads. They sell the collected data even when it's a gross violation of users' privacy, and manipulate even when it causes depression, addiction, fear, and anger. I absolutely support boycotting Facebook and in fact all social media[1].
But like it or not, Facebook has become a communications platform for a huge portion of our population, and as such, they have a responsibility to protect the free speech of their users. Starting off as a communications platform and then turning into a censored platform at this point would be a bait and switch, and a serious step toward totalitarianism.
Totalitarianism enforced by corporations isn't better than totalitarianism enforced by government. Free speech is an inalienable human right, and doesn't disappear because you've (foolishly) put a corporation in charge.
And while I do agree that totalitarianism enforced on behalf of good ideas like anti-racism is better than totalitarianism enforced on behalf of bad ideas is better, once we decide to give totalitarian power to corporations, there's no going back. I don't trust corporations with that power--Facebook has already shown that they cannot be trusted with this power when they censored Palestinian journalists in Israel, and cooperated with totalitarian regimes during the Arab spring to censor pro-democracy content. History has shown us over and over again that totalitarianism in the name of noble ideals always becomes corrupt.
[1] I'm notably a hypocrite with regards to Reddit. But just because I'm a hypocrite doesn't mean I'm wrong.
No corporation or politicians will ever be "transactional" because that just doesn't sell. You just can't make branding or marketing without posturing.
And for a fashion corporation (e.g.: Patagonia) posturing is even more essential. They don't sell clothes, they sell posturing.
Deal with it: everybody is always acting, even you.
Drawing the line on what is hate speech is a hard enough problem already, and companies like Google, Twitter don't even try to be impartial, their execs have clearly taken a side. Add to that the weird times we're living in and how people's fundamental moral ideas have diverted so much in the last 10 years, and you have a perfect disaster.
Facebook's approach is less harmful than the alternative right now.
Citation needed.
It's not because you hear more often in the media about the right being censored that it means that hateful stuff from the left is allowed.
The left also mass report stuff they don't like as "hate speech" which automatically results in a ban.
Sorry, but the hate speech stuff is just a new way to censor stuff some people don't like and in the end it'll affect us all, no matter if left or right wing.
* Can you show that one side gets censored more often than the other? Not just based on your biased personal timeline.
* If yes, can you show that both sides breaks the ToS as often? Both sides are politically very different, and appeal to very different people, it's not hard to imagine that one side may indeed be more violent than the other.
So yes, I would like a citation.
This is a really popular right wing Twitter account in India which only dealt with exposing false narratives spread by leftist historians with facts. Facts from published books, memoirs of Kings who ruled India, sculptures and ancient artifacts. "True Indology" did not break any rules. Was not violent nor did he threaten anyone. Just exposing false narratives through facts. He was banned with no reason provided. This was not the first time his account was suspended. It was done multiple times. You can read complete details of what he experienced on Twitter here: https://www.mynation.com/views/true-indology-exposes-the-vic...
The number of right wing accounts shadow banned and suspended in India by Twitter is staggering. You never hear left wing accounts being suspended. No matter how much hate speech you come across. Heck those left wing accounts that get exposed for hate speech automatically turn their accounts private. That doesn't mean that Twitter doesn't know what is contained within the account right? It can still close down the account for violation of its policies. But it doesn't do that. There is a strong undercurrent against left-leaning biased social media sites like Twitter in India. It will just erupt one day just like Indians have erupted against TikTok. It is only a matter of time. Twitter is doing a big mistake by treating right wingers in India unfairly.
So when the entire question is about left-wing bias you go ahead and show me a Wikipedia entry whose management and editors are known to have left-wing bias! In fact the Co-Founder of Wikipedia Larry Sanger himself says that Wikipedia's Neutrality is dead because of left-wing bias [1]!
A quote from his blog post:
"Wikipedia’s “NPOV” is dead.1 The original policy long since forgotten, Wikipedia no longer has an effective neutrality policy. There is a rewritten policy, but it endorses the utterly bankrupt canard that journalists should avoid what they call “false balance.”2 The notion that we should avoid “false balance” is directly contradictory to the original neutrality policy. As a result, even as journalists turn to opinion and activism, Wikipedia now touts controversial points of view on politics, religion, and science. Here are some examples from each of these subjects, which were easy to find, no hunting around. Many, many more could be given."
It is a fact that social media management is dominated by left-wing bias. No wonder so many right-leaning articles and accounts are banned on a regular basis. If you do not give the right-wing a voice they will make sure they are heard louder than ever!
The entire IFCN saga has been rebutted point by point by OpIndia [2]
OpIndia exposed many fake news articles published by BBC which was forced to backtrack. Then BBC claimed that it was a "mistake" and that corrections were made subsequently after being exposed. This was never a "mistake". It is purely left-wing bias.
[1]: https://larrysanger.org/2020/05/wikipedia-is-badly-biased/
[2]: https://www.opindia.com/2019/03/opindia-response-to-ifcn-int...
"It is time for Wikipedia to come clean and admit that it has abandoned NPOV (i.e., neutrality as a policy). At the very least they should admit that that they have redefined the term in a way that makes it utterly incompatible with its original notion of neutrality, which is the ordinary and common one.4 It might be better to embrace a “credibility” policy and admit that their notion of what is credible does, in fact, bias them against conservatism, traditional religiosity, and minority perspectives on science and medicine—to say nothing of many other topics on which Wikipedia has biases.
Of course, Wikipedians are unlikely to make any such change; they live in a fantasy world of their own making.5"
So much for neutrality!
Source: https://larrysanger.org/2020/05/wikipedia-is-badly-biased/
Is the suspension propaganda too? How far will the left be willing to take this until it all implodes? The right wing feels so devoid of freedom of speech on these platforms that there will be a major revolt! Alternative platforms that are either right wing or neutral would prop up challenging the hegemony of these left-wing dominated platforms. And that will be the end of social media as we know it in its current form. There is a strong undercurrent and to deny that would be folly!
I can link a few tweets, but with millions of twitter messages a day, I can hardly link enough to be statistically relevant if you choose to believe the other way, and I don't have the energy to randomly sample twitter.
Violence isn't about property that can be rebuilt with mere money. It is about hurting people.
However, if users are encouraging or telling others to break the law, that is also against Twitters policies.
> You may not use our service for any unlawful purpose or in furtherance of illegal activities.
Encouraging or inciting others to break the law is illegal.
Although it's on the illegal goods page, I think this could still be against their policy.
https://help.twitter.com/en/rules-and-policies/regulated-goo...
You are twisting my words. I make no implicit claim of that sort. Do you not see the difference between being 1) shot with a gun, or stabbed, or otherwise physically attacked in a violent moment, and 2) coming to work the next day to find your place of business burned?
Those are two very different things.
I do not mean to suggest that the employee whose work is burned is not hurt, but certainly, it is not a violent act against them as the other situation with guns or stabbing is.
> That kind of thinking is pretty hideously warped, and you'd do well to rethink your worldview to avoid such malice.
I really don't know about this comment. I think it is your worldview that is 'warped' but I wouldn't insult you by calling your traits 'hideous'. Please be more polite on HN.
> You don't think the owner works, supplies or has any value in the business they run.
I do not think like this. At all. I am not sure where you got that idea. Obviously the owner works, supplies and has value in the business they run...? I don't understand why you would think I don't agree with that?
You must please stop insulting me. I'm reporting your posts.
Edit: I've been banned (temporarily? For these posts?) and cannot reply to the user below.
It is very much a harm, as real and as tangible as those who receive physical injury, and just as much a threat to their lives.
EDIT: I've not reported your posts. I'd rather have a frank discussion regarding these and similar claims than to try to have them removed for perceived offensiveness.
There's a model of debate in which harshly countering other people's mistaken arguments is held to be valuable, because errors eventually get hammered out that way and the truth emerges as a sort of well-tempered steel. That model does not work in internet forums—for many reasons—the most important of which is the container can't withstand it. That is, the hammering destroys the forum itself long before the process completes (assuming it ever would). An entirely different kind of arguing is necessary to keep this place from destroying itself.
You are literally burning down someone's place of work and then you expect them to not be hurt? What guarantee can you give that the person who comes to work the next day to find his business burnt doesn't die of shock? If he dies does it not amount to murder? Who takes responsibility for his death?
I can't believe you are actually saying this stuff! People spend their entire life savings building a business! Having it burnt down is as good as murdering them! It is no different from someone pointing a gun at you and trying to kill you. People have survived gunshot wounds just like people have survived their buildings being burnt down. They both were hurt. One was hurt physically while the other suffered psychological hurt. And if someone died from gunshot wounds he is no different from someone dying of shock seeing his business being burnt to the ground. Both were killed out of violence. Both suffered pain. You cannot say one is more benign than the other! It is not!
Try again
Probably dozens of tweets just from the president and not one was censored.
August Ames chose not to have sex with men who have sex with men. Because of this decision to do what she wants with her own body, she was harassed by people telling her to commit suicide for it.
She DID kill herself, and the people that told her to were not even banned.
https://www.spartareport.com/2017/12/leftists-bullied-august...
If I linked you threads of people like Tariq Nashad calling for racial violence against whites, my post would likely be flagged and I'd be banned for posting flamebait.
I don't think there's an explicit conspiracy but the forces are aligned such that they suppress content and naturally suppress criticism of suppression, and that creates an internet-wide false consensus.
I have not seen them censor the Black Egyptian or Black Moor hypotheses in spite of being associated with Black Supremacy and being "demonstrably false" which is a category of things the #StopHateForProfit campaigns are targeting.
In fairness I don't know what content ends up being blocked, maybe there is a way to see it. But I have seen particular efforts, such as the doctored video Donald Trump recently posted, to tag content as misleading but I have not seen this for the above. As you pointed out, they did the same for coronavirus. Perhaps some of this debate is just about the 'reach' of content but afaict the Black Egyptian disinformation is prevalent. I might be wrong, I don't know all the ins and outs of Twitter blocking.
The better move was to stop ad purchases _permanently_.
The important part is the "pending meaningful action" - end of July is the minimum timing, which can extend if no meaningful action is taken.
The pressure on Facebook is not about the media spend of Patagonia, is being called out by them and taking a stand.
at least
As in, they're starting here, and they'll continue if they don't see action.
Patagonia is privately held and they seem like an organization that would follow principals over profits, in general.
This is a clearer message to Facebook than an outright loss. Facebook now has to say "We lost this month, are we willing to lose next month? And the month after?" as opposed to "Well, we lost the revenue, no use crying over spilled milk".
I don't think this makes sense in general. It's more effective to trade in whatever is profitable, then donate to causes you care about. Jim Cramer talked about investing in tobacco companies then donating his profits to antismoking charities.
First, not all types of “damage” and “repair” completely annihilate each other with no lasting effects. Protected areas like national parks are a great example of that. Donating to a charity that plants trees does not just “undo” investments in old-growth logging companies.
Secondly, the economies of scale that your tobacco company investments contribute toward may overwhelm the economies of scale that your charity donations contribute toward.
Eg, https://investor.vanguard.com/mutual-funds/profile/overview/...
Blackrock controls about $6 trillion in investments. They announced a move to socially responsible investing over two years ago. And it's becoming a common question investors are asking startups: what positive long term impact will you have on society?
https://www.cnbc.com/2018/01/23/blackrocks-push-for-social-r...
Patagonia's stance against hate some merit to it, but it is in the end an illiberal stance, one which fails to acknowledge the concept that freedom of speech may be a broadly good thing. As society becomes more illiberal, the list of "hate" will grow broader and the list of approved politicians and causes will grow narrower. I am sure that there are a few on these pages who would be ever so thrilled to ban the entire Republican party from advertising entirely.
We have had similar episodes in this nation's history. The Red Scare comes to mind. The House Unamerican Activities committee set out to find the Communists and Russian agents who were infiltrating government and society at all levels. And there were, in truth, a lot of Russian agents who had infiltrated American government. And yet today we mostly do not talk about that, for instead, we must talk about how the HUAC, its blacklists which would ban people from industry, was a deranged exercise in paranoia, guilt-by-loose-association, and its own forms of hatred.
Today's cancel culture, in which Patagona's boycott is but the smallest plank, is the new HUAC. It differs in that it is not run by government and it is generally leaderless. It is the same in that there are a lot of things which are legitimately problems, and it finds some of them. It is the same in that it deploys abusive media and social-media attention on small-time nobodies, destroying their careers and their livelihoods, in an effort to create an atmosphere of fear and silence its opposition. And I can only hope that future generations will look back on us aghast and ask, "what the hell was wrong with these people?"
How does Patagonia's stance do anything to freedom of speech? I don't follow your post after this assertion.
Is Patagonia not exercising its rights directly? Are you suggesting that a more-free-speech approach would be having the government force you to sell your products directly to people you don't want to?
I'm confused how you connected Patagonia's actions to free speech. They are standing up for free speech and free actions, if anything, and it sounds like you're suggesting that they are against free speech with this move.
But free speech is the very idea that supports and protects this move.
Nevertheless, the thing that Patagonia are exercising their rights to do is a call for censorship. The point of the boycott is to pressure Facebook to censor users' content, with the aims of preventing certain viewpoints from being expressed. These viewpoints are likely noxious.
This is a call for censorship in practice. This exercise in free speech seeks to undermine the exercise of free speech. This movement is a call to reduce the freedoms which is made available in practice to the people of the world.
I do not believe it will stop here. I believe it will not stop until it is very harmful. I believe someday the fruits of this movement, if successful, will gravely harm the freedoms of expression generally.
I therefore condemn and denounce it (though I will not call for it to be censored.)
What damage do you see coming from a company deciding to act ethically? The damage I see comes only from ignoring the world, plugging your ears, and selling your product to anyone who approaches. That sounds like the more dangerous option, rather than weighing your choices and making informed decisions about how you interact with the world.
https://en.wikipedia.org/wiki/History_of_lobbying_in_the_Uni...
With the number of times Facebook has been cancelled, one is still shocked their is anything to boycott.
Haven't been a fan of Zucks but he has earned my respect for being the sane head in the Chaos.
Funny, they are also using Facebook to organize to boycott... That should say something to them
A great bonus that they also have a strong ethics. My jacket uses down that is certified as being cruelty free, the factories are checked for fair working practices.
The beauty of this country is diversity. But if you are applying selective diversity until it fits 100% your views that's not good either.
And they are using the power of the mob to guilt trip other companies into joining them.
Now you might say, 'what if you complain about $controversialForeignPolicy on twitter and your employer is pressured to fire you?' Well I wouldn't like it, but not for the reason you would think. I have political goals I want to further, and I want a job. But I the problem does not lie for me in someone who thinks my actions are harmful complaining to my employer, the key difference is just that I think my statement and action has a good outcome and that the C-level's statements and actions have bad outcomes. Everyone has political, social, and economic capital to spend, and in general there is no problem for me with anyone spending it to stop other people from doing bad things. There are many sanctions we delegate to our government in our so-called social contract, but there are still a few we can and should leave at our own disposal.
But at least Facebook is letting natural market forces play out rather than become a subjective information gatekeeper.
It's definitely interesting. I like these two:
>At the request of a member of a private group, provide at least one Facebook-affiliated moderator per group with more than 150 members. Consider more moderators for even larger groups.
Spy on any group with more than 150 members if a someone asks you to spy on them.
>Create an internal mechanism to automatically flag content in private groups associated with extremist ideologies for human review. This content and associated groups would then be reviewed by internal subject matter experts on extremism.
Read private group content, analyze it, and flag it if it's thoughtcrime.
Goes to show which of the two companies is actually more powerful.
See how much those companies like censorship when it impacts their bottom line.
Enshrining something like a zero tolerance policy for anti-FB activism on the platform would be one avenue to pursue, but that is also threading a fine line.
Shadow banning activists might be a nice intermediary e.g. you can still post to your page but it absolutely will not show up on other people's feeds.
That's... not usually a very sensible route for a company to go.
It would strongly incentivize people to look for other options, and to diversify.
sorry, but it's business.
Great time to buy outdoor apparel ads on FB, btw.
I'll reframe it: it's being leverage by marketing, it's not a marketing ploy in itself.
And that's fine - they are letting their audience, and potential new audiences, know their stance on a specific matter, to try to make a change. If it's amplified by media, it's great, that's why it's called "earned media".
Plus, they are not saying "We won't allow anyone in our supply chain to use Facebook Ads to advertise our products.", so they're are not hurting any businesses.
They are simply taking a position and owning it - like they did with a lot of things.
Patagonia understands branding quite well, and they understand the power of consistency when you want to build a long term and sustainable brand. Specially if you want to change the world.
You don't have to be a tech company that develops the next level of AI, or a new efficient fuel light-weight fuel, or a pharmaceutical company that develops the cure for a type of cancer, to make effective change.
Patagonia caters to a specific audience. They are doing their part to try to make what they believe is positive change.
If I was running an ecommerce business, this would be a strong signal to buy placement on FB.
If so, this is a bit of virtual signaling as they're still advertising on FB but not directly.
Facebook/IG ads is one of the best ad placements left on the market, IMHO.