> They named their website PaloAltoDelivery.com in hopes that this would prompt the google engine to display their webpage favorably when people search for "Palo Alto Delivery." It worked. Half an hour of launching their page, they got their first phone call for a Thai Food order.

I don't know much about Doordash (I don't live in the US), but I find this sentence hard to believe. Launching a fresh new website with some keywords as the domain name, will not get you immediately ranked highly on Google, and certainly not within 30 minutes of 'launching the page'.