The brilliance becomes obvious when you combine it with the envelope sizes. Mailing things in the US always ends with you having to awkwardly tri-fold papers and hope that you didn't botch it, so that the result will fit in your envelope of a non-standard size.
Meanwhile, anyone can fold an A4 perfectly in half and it will always fit perfectly in a C5 envelope. Paper can't be folded? Mail it in a C4 envelope instead. Think a C5 is too big? Get a C6 envelope and fold it twice.
All the parts fit perfectly into each other, and it's obvious how they fit. Any size paper can be mailed in any size envelope simply by folding it.