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> Prime example is the Apple Watch... who "wears" it now? Sports people...

Two years ago I was on vacation in Hawaii and took a whale watching / snorkel tour. I was the only person on the boat not wearing an Apple Watch. They are pretty much ubiquitous, like the iPhone, among an upper middle class demographic.

People on a snorkel tour are sports people.

You are being snarky and not adding to the conversation. From the time the Apple Watch appeared, it's been denigrated, but I see them everywhere. I see regular complainers here on HN about the iPhone too, but it misses the total saturation in certain demographics. Apple is successful. Yes, we should continue to hold them to a high standard of ethics, but the haters need to realize that consumers like their gear.

Apple Watch sales are increasing year over year.

"Apple now sells more watches than the entire Swiss watch industry"[0]

[0] https://www.theverge.com/2020/2/5/21125565/apple-watch-sales...

The glass frame business is ~25B, eyewear market is ~125B.

What is the minimum key value to take a chunk from Luxotica?