If you are curious what data is housed in bluekai, here is a 170 page pdf with lists and descriptions of different data providers/vendors: http://www.oracle.com/us/solutions/cloud/data-directory-2810...
Its difficult to actually opt out in full, but we will definitely get to that point in the future. Also if you use niche hardware/software (like netscape on an old linux distro) you're data will just get cleansed out. Nobody does fingerprinting unless you're a spy or in charge of purchasing for a hospital or something, so I wouldn't worry about that.
I'm not sure how long you've been out, but this has changed a lot recently. Many adtech companies (not us) have responded to ITP by building out fingerprinting to continue personalization.
(Disclosure: I work on ads at Google)
When I checked with the disclosure page (give me everything you have on me), after disabling ublock origin for that page, it said they had nothing on me. The truth of that statement is debatable, but it seems to be effective.
"One record detailed how a German man, whose name we’re withholding, used a prepaid debit card to place a €10 bet on an esports betting site on April 19. The record also contained the man’s address, phone number and email address."
I don't know how it was turned off though. Likely ip.
Are you saying that regulation is effective? :)
We're quite literally on a thread involving a product that collected tonnes of sensitive user data without a clear opt-out mechanism while failing to be an effective custodian, after all.
Oracle's data transfer/storage costs are meaningless since this business unit in oracle just exists to establish market share - they're not trying to make money yet. Other company's data costs are what cause oracle to store/deliver less.