Are you seriously claiming to hold moral high ground while siding with Google and Facebook? If you think it's okay to use them but not Apple, the most benign of the major companies, that people only interact with when they CHOOSE to, your bizarre crusade kind of loses its edge.
Even if one NEVER explicitly uses any Google or Facebook service, they would still be feeding their day to them just by visiting completely unrelated websites.
Apple does a lot more good for people than either of them.