The UI is absolutely gorgeous. And I thought the intro video was very well done. I've been looking for an alternative to Things.app for a while. OmniFocus is just too expensive and won't let me collaborate with my family members. I really like that you buy once and run anywhere as opposed to Omni's method of buying an individual app for Mac, iPhone, iPad. $10 a month seems like too much though. I would suggest a cheaper (free?) version for 1-2 users. That being said, I'm still signing up.